The word is spreading about Brazilian Blowout – a hair straightening product that promises to turn frizzy locks into silky smooth manageable hair. No one is doubting that it works, but there are concerns about the product’s safety.
Brazilian straightening is designed for people with frizzy unmanageable hair. There are different brands and methods. The hair is first shampooed, then partially dried. Next, section by section, the stylist applies a straightening formula, the hair is dried and flat ironed straight to seal the formula in. Then there’s one final rinse and blowdry.
What exactly a Brazilian blowout is, and how it’s different from Japanese straightening?
The Brazilian Blowout is different from Japanese straightening and other Brazilian straighteners because it doesn’t completely. The hair still has plenty of volume and body and can still be worn curly or wavy. The Brazilian just softens whatever curl or wave you have. If the hair is air dried without a blow dryer, it will still have wave or curl but no frizz. On the flip side, if you want to blow dry your hair straight, you can do that, without a brush, in a fraction of the amount of time it would have taken without the Brazilian. Also, with other methods, there is a line of demarcation, meaning that when new hair grows in, it is curly/ wavy while the rest of the hair is straight. This blowout method washes away with time and is diffused, so there is no noticeable difference between new hair and treated hair. Other methods also have harsh chemicals in them like formaldehyde. The Brazilian Blowout does NOT have formaldehyde in it. And none of the chemicals in it are carcinogenic.
But is keratin hair treatment safe? Leading public health advocates demand FDA recall hair products due to formaldehyde content
A coalition of leading public health and safety advocates issued strong demands to the U.S. Food and Drug Administration today for the recall of two popular hair products, the Brazilian Blowout Solution and the Acai Professional Smoothing Solution, due to dangerously high levels of formaldehyde in both products. Formaldehyde is a known carcinogen.
Recent lab tests by the Oregon Occupational Safety and Health Administration (Oregon OSHA) found formaldehyde levels as high as 10.8 percent in the Brazilian Blowout Solution and 11.8 percent in the Brazilian Blowout Acai Professional Smoothing Solution, labeled “Formaldehyde Free.” Independent tests by Health Canada found that the products contained anywhere from 8.4 to 12 percent formaldehyde.
And is Brazilian Blowout safe?
Global Keratin offers treatments with or without formaldehyde, and I use only the latter, which has no ‘hyde’ of any kind. The results are shiny, smooth and semi-permanent just as with Brazilian Blowout, and my clients have been very happy with it. By using this option, one does lose a major convenience associated only with BB; it requires that the keratin settle into the hair for 48-72 hours following the treatment. That means no washing, wetting, curling, clipping or ponytailing during that time. But in order to avoid irritation, that may be worth the wait!